The Customer shall ensure that all Consumers are invited equally and identically to submit a review regarding their purchase experience. This also applies when review invitations are emailed to several previous Consumers.
The Customer may not invite selected Consumers to submit a review; the Customer shall invite all or no one.
The invitation to submit a review shall be unbiased and independent of whether the Consumer is expected to have had a positive or negative experience in connection with her/his purchase at the Customer.
The language in the invitation to submit a review shall be neutral and e.g. without any attempts to (i) influence the Consumer in a positive or negative direction or (ii) attract specific types of Consumers.
The invitation shall include a link leading the Consumer directly to TrustedCompany.com's review form. The Customer is encouraged to use the default text suggested by TrustedCompany.com in the Review Invitation Service. If the Customer makes any changes in TrustedCompany.com's default text, the Customer is obligated to ensure that the changes are in accordance with the above instructions. If TrustedCompany.com deems that the text in the review invitation does not comply with the instructions, TrustedCompany.com shall at any time and immediately be entitled to insert its default text in the review invitation and notify the Customer hereof.
If the Customer offers considerations or rewards to its Consumers for submitting a review, the consideration shall not be conditioned by a submission of a positive or negative review of the Customer, and it shall expressly be informed to the Consumer that the consideration is not conditioned by a positive or negative review.
Reviews submitted without using the Review Invitation Service may be subject to an order-ID validation to support the validity. Order-ID validation may be enabled by contacting TrustedCompany.com support (firstname.lastname@example.org). Order-ID validation does not provide retroactive validation of reviews posted prior to its activation. If the Customer establishes that invalid order numbers are used in connection with submitting reviews, the Customer shall be obligated to inform TrustedCompany.com hereon without undue delay.
The Customer shall be entitled to use TrustedCompany.com's logos and graphics ("TrustedCompany.com Designs") in its sales promotion and on its website, as long as the Customer has a valid license hereto.